Top 5 Most Famous SEO Reporting Tools For Agencies

SEO reporting tools

Here is how 5 of the most well-liked SEO reporting tools fare when measured against the aforementioned standards:

1. AgencyAnalytics: 4/5 point

SEO reporting tools

A good reporting tool for agencies at the beginning or intermediate level is AgencyAnalytics. It is one of the simplest tools on this list to use for small to mid-sized agencies.

With unlimited staff and client logins, a white-label dashboard, and automated branded reports, it starts at $12 per month, per client. The first two tiers have monthly payments of $60 and $180, respectively, due to the minimum purchase requirements.

However, being able to adjust the payment based on the number of clients may help you keep costs in check. There are 70 third-party data integrations supported by AgencyAnalytics. However, because of the reliance on third-party data, in the event of a transmission interruption, you might receive reports that are not complete.

Even though new integrations are constantly being added, they may initially have issues, making it risky to share them with clients until they are fixed. Real-time transparency is provided by the ability for customers to log in and view daily data updates. The drag-and-drop customizable dashboard makes it simple to emphasize priority KPIs, and automated reports can be customized.

2. SE Ranking: 4.5/5 point

Plans for SE Ranking start at $39.20 per month, but you’ll need the $87.20 plan if you want more than 10 projects or historical data. The on-screen tutorial walks you through the setup process, making it simple. SE Ranking offers a robust selection of SEO-related tools, such as keyword suggestion, backlink explorer, competitor SEO research, historical and current position tracking, and more.

SEO reporting tools

A high level of automation is provided between apps like Klipfolio, Salesforce, HubSpot, and Google Apps thanks to SE Ranking’s integration with Zapier. Zapier enables users to connect thousands of apps. At the beginning to intermediate levels, SE Ranking is a useful SEO reporting tool.

If your organization needs more complex customizations or more technical implementations, you might want to look in a different direction.

3. Semrush: 4/5 point

Among the reporting tools on the list, Semrush has some of the features that are most focused on SEO. It’s one of the more expensive tools on the list, with the agency package starting at $229.95 per month. But Semrush offers a comprehensive set of tools that are accessible to intermediate users.

Semrush’s one user login per account is a major drawback, especially for budget-conscious agencies. The cost of purchasing individual licenses for every SEO analyst or account manager quickly adds up, and the number of users you can add is constrained by the features of the plan.

Scalability is a problem as a result. Depending on your level of subscription, Semrush offers both branded and white-label reports. It tracks more than 800 million keywords using a private data stream. The constantly expanding “projects” feature includes everything from position tracking to backlink monitoring and social media analysis.

Semrush’s innovation makes it a one-stop shop for many agencies even though it doesn’t specifically fall under the umbrella of SEO reporting. Ad Builder, which assists in creating compelling Google Ads ad text, and Social Media Poster, which enables agencies to schedule client social posts, are two features of the project.

With other redundant software removed, the inclusion of such a wide range of features under the Semrush umbrella more than makes up for its relatively high cost.

4. Looker Studio: 3.5/5 point

Looker Studio, a Google service that was formerly known as Google Data Studio, has expanded significantly since its debut. Although it is much more complicated to set up than the majority of the other tools on this list, it should be simple for staff members who are familiar with Google Analytics.

SEO reporting tools

In case you aren’t sure, Looker Studio is totally free. Superior integration with other Google services like Analytics, Search Console, Ads, and YouTube is one of this software’s main benefits. It permits the integration of third-party data, just like other reporting tools, but what distinguishes it from the competition is the capacity to query data from databases like MySQL, PostgreSQL, and Google’s Cloud SQL.

With the right setup and use of lead and customer data, you can customize reports with significant KPIs. Even sales data can be integrated for clients who use eCommerce. The ability to import templates saves time and effort despite the initial setup being considerably more technical.

Additionally, you can make your own templates that more accurately represent your procedures and that you can distribute to clients. You can also get started with Google’s introductory video walkthroughs.

5. Authority Labs: 3/5 point

If you’re looking for a simple position-tracking tool, Authority Labs works well. If you want white-label reporting, you must upgrade to the $99 per month plan from Authority Labs’ $49 monthly plan for unlimited users.

SEO reporting tools

You can schedule automated reporting, view insights into “(not provided)” keywords, monitor rival keywords, and track regional ranking data. To give clients a complete picture of SEO reporting, you will need to supplement this tool because it lacks other crucial features like backlink monitoring or analytic data.


There are numerous high-quality SEO reporting tools available. Their ability to serve your clients’ needs is what gives them value. While Looker Studio has more sophisticated reporting capabilities if you can handle a higher entry barrier, SE Ranking has a fantastic cost-to-value ratio. If transparency is a core value for your agency, Agency Analytics’ emphasis on client access is significant.

Leave a Reply

Your email address will not be published. Required fields are marked *