A few years ago, the political, social and economic environment could have changed dramatically. The success of individual companies fluctuates. And even the most successful companies do better than others. Despite this upheaval, the Internet’s importance to the company’s sales and service delivery has steadily increased each year. Where there are people, there are sales opportunities. Therefore, in order to benefit from the expansion of the online market, it is important to maintain a constant and regular increase in website traffic, regardless of external conditions or the current situation of your business. This post explains how to increase small business internet traffic long-term: PPC and SEO.
SEO: Search Engine Optimization
The most well-known digital marketing technique is to improve your website’s search ranking on Google and other search engines for your desired keywords or search phrases. The SEO gold standard is appearing on the first page of Google. It is ideally holding the top three positions in results for many keywords, as consumers rarely miss the first results.
Since good rankings don’t happen by themselves, aggressive SEO is necessary. The Google search engine periodically analyzes and re-evaluates the relative ranking of websites based on their perceived relevance to search queries and domain authority.
If a web page is not updated and maintained, it will gradually lose its position in the search results for a particular keyword. Since a decrease in visibility leads to a decrease in web traffic, you need to continue to invest in SEO for the long term if you want your traffic to continuously grow.
In times of uncertainty or recession, SEO is a cost-effective, adaptable and naturally scalable approach to business growth. While technical SEO factors like page load times, meta tags, XML sitemaps, and inbound backlinks can affect your rankings. The most effective strategy for improving your search rankings is to invest in generally relevant content that matches your target search query role.
Keywords related to the content
Informative descriptions, regular blog posts, and sales-oriented web copy can help you maintain good Google search rankings. It also attracts more visitors, and increase conversions. However, customer needs, concerns and motivations change over time. If you keep using the same keywords and content angles year after year, your content may lose its true relevance to your customer personas. So sustainability requires constant keyword research and re-evaluation of your personality goals to continue to deliver relevant and powerful content.
Strong website traffic starts a virtuous cycle where Google considers popular pages to be highly relevant and authoritative for search. It gives them higher search positions and driving more web traffic, etc. This will ensure high Google search rankings.
PPC: Pay Per Click advertising
SEO can be done on almost any budget. Almost companies choose to outsource content development to SEO-savvy marketers. If you have the time and expertise, you can do it in-house.
Effective pay-per-click (PPC) advertising, on the other hand, requires regular investment. Firmly, you want to consistently increase your web traffic regardless of the weather. PPC and SEO will increase the value of your ad spend and ensure maximum visibility for your targeted keywords.
Basically, PPC is a form of sponsored search . Where landing pages are pushed to the top of Google SERPs for certain keywords in exchange for a cost per click. Any business can get involved in PPC through Google Ads. But most find that working with a PPC management company or marketing agency helps them track the effectiveness of their campaigns. And it ensures they’re getting the most out of their spend.
The opportunity to generate “quick win” income with PPC advertising is beneficial. While SEO provides long-term benefits for your content marketing plan. It’s a great way to increase brand awareness for a product launch or event. Or it responds to new demands by addressing consumer personas.
You can use PPC to improve your evergreen content and maintain your website traffic levels against strong competition by driving visitors to specific website pages.