Research is essential to making the best decision when deciding which SEO reporting tool your agency should use. Your clients rely on you to deliver on your promises and achieve the KPIs that help them grow their businesses. It can be challenging to comprehend the details of how that operates, so it’s critical to show your development and efforts.
A digestible and visually appealing way to display key metrics is through SEO reporting software. They highlight accomplishments over a given period of time, saving time spent on manual referencing and speculation. A great tool can also assist you in developing action items, evaluating the effectiveness of campaigns, and observing actual outcomes that can aid in the development of novel and creative evaluations.
The market is constantly being flooded with the newest and purportedly best tools, all of which promise to revolutionize the way you conduct reports. Of course, there are a few things to consider when deciding which software to use. The three most crucial factors are cost, features, and ease of use. A low-cost tool with a challenging learning curve might not be worth it given the features.
Similar to this, a pricey tool that is easy to use but could quickly add up in costs might seem more appealing. You must carefully consider the pros and cons to choose the best course of action, just like with any transformational business choice.
- For SEO reporting tools, it is common to compare price, usability, and features.
- You’ll need to consider a number of factors, including scalability, customization, integrations, and access to support, to ensure that your agency gets the most out of an SEO reporting tool.
- An agency may find great value in a tool that others might consider to be subpar. Knowing what will work for your team requires effort and research.
How to Choose an SEO Reporting Tool
Choosing the tools that will help your agency the most from the selection of available tools can be challenging. The top 10 criteria for SEO reporting tools are listed below.
1. Regional Data That Is True And Up To Date.
Data is at the heart of SEO reporting. Data that is accurate and up to date and localized to the area that your client is targeting must be available to the software. search results from the U. S. is useless if your client tries to rank for [London plumbing services], so localization matters. So that you can decide how your client compares to the competition, the tool’s data must be updated frequently and with dependable accuracy.
2. Integration With Third-Party Tools.
The ability to report on all KPIs in one location is crucial, especially for large-scale digital marketing campaigns. The more third-party tool integrations (e. g. The more (such as Majestic, Google Business Profile, Google Analytics, etc.). Even custom data sets can be uploaded using some tools.
Every time your agency moves up a tier, you shouldn’t have to retrain staff members or invest in new software. The ideal SEO reporting tool should be suitable for the size of your business at the moment and provide room for growth as you add more customers.
4. Strong Collection Of Features.
What should be in a good SEO reporting tool? tracking of position. tracking of backlinks. competitor data. Analytics. A plus is if the tool has reporting capabilities for social media, email marketing, call tracking, and/or paid advertisements to make it a full-suite digital marketing software.
5. SEO Features That Are Constantly Becoming Better.
SEO is constantly changing, so SEO reporting tools should too. The capacity of a tool to incorporate new features is crucial as we proceed with the transition from website optimization to web presence optimization.
6. Reports’ ability to be customized.
KPIs, objectives, and priorities will vary depending on the client. Successful campaigns and customer retention depend heavily on providing the information that customers want to see. Your preferred reporting tool should be able to highlight the appropriate information at the appropriate times.
7. Integration of the client.
Client consideration is essential in a good SEO reporting tool. It should include a quick overview of the fundamentals and make it simple for customers to delve deeper into the data. This might entail automatic summary reports or round-the-clock client access to the dashboard.
8. White Label Reports Capability for SEO.
Although white labeling is not required (no client will bat an eye when receiving a report with the Google logo in the top corner), it helps maintain branding consistency and lends a polished appearance to everything you send a client.
9. Resources For Support Available.
When you come across a roadblock, good support resources can assist you in finding a detour. Finding the assistance you require to resolve the problem is crucial, whether it be through thorough support documentation, a chat feature or support desk, or helpful customer support on social media.
10. SEO Price-to-Value Ratio.
It is possible to achieve better results from a free reporting tool than from a pricey one with the right procedure, time commitment, and use of support resources. This could imply automated summary reports or constant client access to the dashboard.